We are an association of respected dietary supplement and natural health companies dedicated to safety, science and quality through advocacy, education and community.

  • Advocacy

    Defending natural health consumers rights of access to supplements and health freedom.

    Political Advisors
  • Education

    We are active on YouTube! Interviews and thoughtful insights from our members and industry professionals.

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  • Community

    Urgent industry updates directly to your inbox. Play a role in further strengthening DSHEA.


Our Focus

1| Strengthening DSHEA

Keep our members and industry leaders informed on the most recent happenings around further strengthening DSHEA.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements.

2| Amazon and E-commerce

E-commerce, particularly on Amazon, have dramatically increased in market share since Covid-19.

Our Amazon Committee meets regularly to discuss and exchange critical information to understand the ever-changing policies on Amazon. With fast growth comes uneven compliance, which is a key focus of this committee to continuously improve the quality and integrity of dietary supplements sold via E-commerce.

3| Global Supply Chain Stability

The Global Supply Chain Stability is critical to any business. Particularly if you are in the natural products business. We are actively working with industry experts to keep our members informed and to help avoid shortages and rising costs.

Apex Compliance is a Start-Up Star!
Feb 20, 2024

Congratulations to Asa Waldstein and Apex Compliance for their recent NutraIngredients Award! See Asa’s LinkedIn post for more details here >>


Trailblazer Tuesday: Loren Israelsen
Feb 14, 2024

Radicle Science introduces “Trailblazer Tuesday,” a monthly feature celebrating industry leaders who’ve made significant contributions to the field. The inaugural spotlight is on


Broad Industry Support for Relaunched Dietary Supplement Caucus
Jan 29, 2024

FOR IMMEDIATE RELEASE January 29, 2024 Contact: Becky Wright UNPA Media Relations becky@wrightonmarketing.com   Broad Industry Support for Relaunched Dietary Supplement Caucus Congressmen


Executive Members