We are an association of respected dietary supplement and natural health companies dedicated to safety, science and quality through advocacy, education and community.

  • Advocacy

    UNPA works with Congress, state governments, and regulatory bodies like the FDA and FTC to enforce DSHEA for consumer rights and supplement safety.

    Our Political Advisors
  • Education

    UNPA provides members & industry with a diverse range of educational content from webinars, to newsletters, and more.

    You can find us on YouTube, where we feature interviews from members and industry experts.

    View Our youtube Channel
  • Community

    UNPA partners with its members, and MOU partners to promote responsible business practices, advocate for high standards ensuring consumer safety.

    Explore Our Community

Our Focus

1| Strengthening DSHEA

One of UNPA’s key goals is to keep our members and industry leaders informed on the most recent happenings around further strengthening DSHEA.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements.

2| Amazon and E-commerce

E-commerce, particularly on Amazon, has dramatically increased in market share since Covid-19.

Our Amazon Committee meets regularly to discuss and exchange critical information to understand the ever-changing policies on Amazon. With fast growth comes uneven compliance, which is a key focus of this committee to continuously improve the quality and integrity of dietary supplements sold via E-commerce.

3| Global Supply Chain Stability

Global Supply Chain Stability is critical to any business. Particularly if you are in the natural products business. We are actively working with industry experts to keep our members informed and to help avoid shortages and rising costs.


Lion of DSHEA – Loren Israelsen – reflects on 30 years
Jun 24, 2024

The DSHEA at 30 Summit was held on June 10, which NutraIngredients-USA hosted in association with the United Natural Products Alliance (UNPA). UNPA


UNPA Visits the TCI Biotech Facility in American Fork, UT
Jun 6, 2024
loren israelsen tci biotech american fork utah remi lee unpa united natural products alliance

We had a fascinating visit to TCI Biotech‘s facility in American Fork, Utah. And WOW, what a place! “I was truly impressed by


Jigsaw Health | Breaking Pickleball Documentary (Official Trailer)
Apr 17, 2024
jigsaw health pickleball video youtube

Our friends at Jigsaw Health are at it again with their incredible videos and excitement for the little things…like Pickleball. “If we absolutely


Executive Members