The Trade Association for the 21st Century Natural Health Products Companies

  • Political Advocacy

    Defending natural health consumers rights of access to supplements and health freedom.

    Political Advisors
  • Learn About Membership

    Urgent industry updates directly to your inbox. Play a role in further strengthening DSHEA.

  • YouTube

    We are active on YouTube! Interviews and thoughtful insights from our members and industry professionals.

    View Channel

Become a Member!!

We seek to create competitive market opportunities for our members while always doing what’s in the best interests of the membership, the industry and the consumers they serve.

Learn more about our membership options >>

Email Kira

What We're Working On

1| Global Supply Chain Crisis

The Global Supply Chain Crisis is a mess. We are actively working with industry experts to keep our members informed and to help avoid shortages and rising costs.

Become a member to gain access to a library of recorded interviews and emails we have been sending directly to our members to keep them informed and prepared for what’s to come. Inquire about membership by sending an email to

2| Strengthening DSHEA

Keep our members and industry leaders informed on the most recent happenings around further strengthening DSHEA.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements.

3| Amazon & ISO

Are you Amazon Ready? We held a fantastic 90-minute member-only webinar regarding Amazon ISO and what it means for dietary supplement quality. We explain ISO for the manufacturer/brand owner in the (new) world of Amazon policy/compliance.

ISO is not just for chemists and lab staff. It is a tool. Join us to hear it from the experts. We will cover the definition and the foundation of ISO, the scope of certification, misuse of “ISO” in marketing and ads and how to spot it, the importance of qualifying your laboratory, when it is acceptable to use “by input”, ISO related to the Amazon policy plus the important role of specialty labs for R&D, forensics and adulteration.

Contact to learn about becoming a member to gain access to this and many other previously recorded webinars.

4| China Bridge Initiative

Assist U.S. companies and help expand their market share in China.

UNPA jointly launched the China Ingredients Quality Initiative (CIQI) with Eurofins Scientific to qualify and train dietary supplement ingredient manufacturers to comply with the FDA Food Safety Modernization Act (FSMA) and verify the quality of ingredients sourced from China. Read more here >>

5| FDA Compliance

Provide tools and insights to our members and industry professionals through training courses for PCQI, IA, GMP and FSVP compliance.

Larisa Pavlick, our VP of global regulatory & compliance, is the best in the business when it comes to dietary supplement GMPs, FSMA compliance, inspections and auditing, and all things FDA. She serves our members on a daily basis, helping them deal with issues both small or out of control. View our Training Schedule here >>

UNPA Interview | WPIC Marketing + Technologies w/ Peter McMath
Jan 12, 2023

Loren Israelsen introduces Peter McMath and WPIC Marketing + Technologies, the world’s leading e-commerce consultancy, driving market growth for organizations in China, Japan,


Foreign policy and the US political landscape: Where does the natural products industry fit in?
Nov 21, 2022
loren israelsen interviews with nutraingredients danielle masterson

Dietary supplement use among Americans is an all-time high, with the US being the leading worldwide importer of vitamin products last year. With


MEDIA RELEASE | Dr. Raj Chopra receives UNPA 2022 Lifetime Service and Achievement Award
Nov 2, 2022

Salt Lake City, Utah — The United Natural Products Alliance (UNPA) is pleased to announce that it has selected Dr. Raj Chopra as


Executive Members