United Natural Products Alliance (UNPA) is a premier trade association dedicated to advancing global natural health products. With a commitment to quality, science, and innovation, UNPA collaborates with industry leaders, government agencies, and stakeholders to promote responsible business practices and advocate for standards that ensure consumer safety, access to reliable health information and trained health practitioners. Through education, research, and advocacy, UNPA along with its members and partners foster industry excellence and leadership that drive growth and integrity in the natural health products community. UNPA serves as a unifying voice, to honor our history, advance our science and protect the health freedom of our consumers.
Founded in Utah—recognized as the epicenter of dietary supplement manufacturing in the United States—in 1992, UNPA was instrumental in the passage of the 1994 Dietary Supplement Health and Education Act (DSHEA) and continues to take a leadership position in state and federal legislative and regulatory issues and industry best practices.
Led by Industry veteran Loren Israelsen, UNPA and its team are at the vanguard of trade associations serving the natural health products trade. UNPA’s membership is highly collegial and collaborative within a respectful, productive business environment.
UNPA organizes its key objectives and work plans through a series of memoranda of understanding (MOUs) and commercial agreements with partner organizations through certification programs and a wide variety of educational offerings.
By laying out its join objectives via MOUs, UNPA is best able to serve the needs of its members and industry stakeholders.
Additionally, UNPA utilizes an active and engaged executive committee that advises the staff on UNPA objectives, strategies and policies in an efficient, manner. UNPA committees and working groups, driven by member participation and leadership, address and advise on specific ongoing issues.
We seek to create competitive market opportunities for our members while always doing what’s in the best interests of the membership, the industry and the consumers they serve.
Our history is unique. In 1992, eight leading Utah-based dietary supplement companies agreed to form an alliance to challenge the Food and Drug Administration’s (FDA) aggressive and inappropriate enforcement actions against supplement companies, which threatened consumer access to these products. At that time, the association was named the Utah Natural Products Alliance.
UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the offie of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements. In 2005, the association’s name was changed to the United Natural Products Alliance in recognition of the diversity of our membership, which now spans North America, Europe and Asia. One of UNPA’s core missions is to help assure the full and proper implementation and enforcement of DSHEA, including a suite of laws and regulations that support DSHEA, such as adverse event reporting systems, analytical method development, control of illegal products masquerading as dietary supplements and international quality-management protocols.