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We are an association of respected dietary supplement and natural health companies dedicated to safety, science and quality through advocacy, education and community.

  • Advocacy

    UNPA works with Congress, state governments, and regulatory bodies like the FDA and FTC to enforce DSHEA for consumer rights and supplement safety.

    Our Political Advisors

  • Education

    UNPA provides members & industry with a diverse range of educational content from webinars, to newsletters, and more.

    You can find us on YouTube, where we feature interviews from members and industry experts.

    View Our youtube Channel

  • Community

    UNPA partners with its members, and MOU partners to promote responsible business practices, advocate for high standards ensuring consumer safety.

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UNPA Events

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Industry Events

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Our Focus

1| Strengthening DSHEA

One of UNPA’s key goals is to keep our members and industry leaders informed on the most recent happenings around further strengthening DSHEA.

UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers’ rights of access to supplements.

2| Amazon and E-commerce

E-commerce, particularly on Amazon, has dramatically increased in market share since Covid-19.

Our Amazon Committee meets regularly to discuss and exchange critical information to understand the ever-changing policies on Amazon. With fast growth comes uneven compliance, which is a key focus of this committee to continuously improve the quality and integrity of dietary supplements sold via E-commerce.

3| Global Supply Chain Stability

Global Supply Chain Stability is critical to any business. Particularly if you are in the natural products business. We are actively working with industry experts to keep our members informed and to help avoid shortages and rising costs.

LATEST NEWS

At Supply Side West, Sirio to Debut New Melatonin-free Sleep Gummies, Among Other Natural Wellness Solutions
Oct 23, 2024

At Supply Side West, Sirio to Debut New Melatonin-free Sleep Gummies, Among Other Natural Wellness Solutions Company’s Melatonin-Free Sleep Gummies offer attractive alternative

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Nutraland USA, Inc. Names Biowell NutriScience Corp., Ltd. as Exclusive Distributor for Somato™ in Taiwan
Aug 19, 2024

IRVINE, Calif., Aug. 19, 2024 /PRNewswire/ — Nutraland USA, Inc., a pioneer in innovative, plant-based nutritional solutions, today announced an exclusive partnership with Biowell NutriScience Corp.,

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Press Release | UNPA Joins GRMA
Jul 30, 2024
unpa united natural products alliance press release

July 30, 2024, Salt Lake City, UT: The United Natural Products Alliance, a leading trade association for the dietary supplement industry, has joined

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Executive Members