EXPO EAST, Philadelphia, Sept 20-23 / Why you should consider attending

Aug 31, 2023

From: Loren Israelsen <loren@unpa.com>
Date: Wed, Aug 30, 2023 at 6:29 PM
Subject: EXPO EAST, Philadelphia, Sept 20-23 / Why you should consider attending
To: UNPA Colleagues <heidi@unpa.com>


Dear Colleagues —

I am looking forward to attending Expo East this year in Philadelphia on September 20-23. Informa is bringing many new offerings to the show this year, including building out programming and a new event model that makes Expo East much more than a “small Expo West.” The programming focus this year will include the Innovation Experience, Beacon Discovery activation (see this video which describes Beacon and what New Hope is seeking to accomplish), Food Service, Dietary Supplements and the Symposium, International brands, and start-up businesses.

Like SSE, I find Expo East to be a perfect environment to visit with members and attend the educational offerings. I have found it is also a chance to see a number of our Midwest and East Coast friends and colleagues who may not attend Expo West. In short, for me, it is time well spent.

Here are just a few reasons you may want to attend Expo East this year:
Targeted Audience: Expo East attracts a highly targeted audience of retailers, buyers, distributers, and industry professionals in natural and organic products. By exhibiting at the event, you have the opportunity to connect with potential customers and partners who are already interested in your industry.
Networking Opportunities: Expo East provides excellent networking opportunities. You can engage with industry leaders, experts, and other exhibitors, which can lead to potential collaborations, partnerships, and valuable business connections. Sharing knowledge and insights with like-minded professionals can help you expand your network and stay informed about the latest trends and developments in the natural products industry.
Product Exposure: Exhibiting at Expo East allows you to showcase your products to a large and relevant audience. It provides an ideal platform to introduce new products, promote existing ones, and generate brand awareness. With thousands of attendees, you have the opportunity to make a lasting impression and potentially secure new business leads.
Market Insights: By attending Expo East, you gain access to valuable market insights and industry trends. The event often features education sessions, workshops, and keynote speakers who share their expertise on various topics related to natural products. You can stay up-to-date with industry advancements, consumer preferences, and emerging market trends, enabling you to make informed business decisions.
Competitive Advantage: Participating in Expo East can give you a competitive advantage in the natural products industry. By showcasing your products and services, you can differentiate yourself from competitors and position your brand as a leader in the market. This can help you attract new customers, strengthen existing relationships, and increase sales.
Media Exposure: Expo East attracts a significant amount of attention. Journalists, bloggers, and industry publications often cover the event, providing you with an opportunity to gain media exposure for your brand. Media coverage can significantly enhance your visibility and credibility in the industry, helping you reach a broader audience and potential customers.
Market Expansion: If you’re looking to expand your business into new regions or territories, Expo East can be an excellent platform for market expansion. The event attracts attendees from North America and even international markets, allowing you to connect with potential buyers and distributors from various regions. This can open doors to new business opportunities and help you grow your market presence.
I hope to see you there and encourage you to seriously consider going if your calendar is open the third week of September.