Pure Branding is a strategic consulting, market research and brand development agency for integrative health & wellness companies—helping dietary supplement, functional food and personal care companies achieve brand clarity. Since 1999, it has helped global clients build loyalty and grow market share through innovative research, actionable insights and strategic guidance. Pure Branding spearheaded the supplement industry’s first consumer traceability program for Gaia Herbs, which as part of their rebrand strategy, helped triple sales in four years. Pure Branding has conducted market research and developed brand strategy for brands, including Aura Cacia, Boron, BioChem, Country Life, Dr. Hauschka, Gaia Herbs, Herb Pharm, Iron-Tek, MediHerb, MegaFood, Nature’s Sunshine, NeoCell, Nordic Naturals, Nutiva, Organic India, Persona, Reserveage, Standard Process and Traditional Medicinals.