Since 2017, UNPA has broadly engaged Chinese peer associations, chambers of commerce, and other organizations to assess the opportunity to assist US companies and help expand their market share. These relationships with Chinese counterparts, as well as participation in premier government organized events such as the China International Import Expo, have allowed us to begin working on a new quality initiative for U.S. dietary products exported to China.
In October 2020, UNPA received the Market Development Cooperator Program (MDCP) award from the U.S. Department of Commerce’s International Trade Administration (ITA), which included $300,000 of financial assistance and a team of ITA staff to work closely with UNPA to help achieve MDCP project goals. The UNPA MDCP project is scheduled to last through September of 2024 but can be extended through September of 2025.
The UNPA MDCP project will include working with Eurofins, Informa, the National Animal Supplement Council, as well as many of our MOU partners. The first promotional expo for the project will be NHNE Shanghai May 12-14, 2021 where UNPA has reserved a 54 square meter booth - in previous years the U.S. Commercial Service organized a USA pavilion at NHNE, and this year UNPA will co-organize this event. In addition, UNPA is currently in the process of opening a new venture and office with Eurofins in Beijing.
Daniel Mabey, President Asia Region