How lifestyle supplements make health aspirational, and why vitamin stores aren't trendy
Nutritional Outlook, Racked.com
Unlike the supplements you’d traditionally purchase in health and wellness retailers, such as The Vitamin Shoppe, Walgreensor even Amazon, lifestyle supplements are hawked by fashion-forward lifestyle brands or bloggers selling supplements around the goal of attaining a certain aspirational lifestyle. Although supplement sales are growing, the fact is that vitamins are trendy, but vitamin stores aren’t. Could it be that new, Instagram-friendly, millennial-focused supplement brands with aspirational marketing are capturing a big piece of the wellness pie? Read coverage;
How lifestyle dietary supplement brands like Goop make health and wellness aspirational instead of sick care→
Vitamins are trendy. Vitamin stores aren't→
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