You all know him as the Herbal Cowboy. I am new in town (to the herbs and natural products industry) so I approached
I can attest to the fact that you [Loren Israelsen and UNPA] do a tremendous job representing not only most of our great Utah supplement companies, but those nationally as well. In fact, UNPA’s tremendous growth is a testament to your excellent work. From your pioneering efforts to get the Dietary Supplement Health and Education Act (DSHEA) passed to your more recent efforts to expand research and speed development of analytical methods, UNPA has long been on the forefront of expanding markets, promoting sensible regulation and demanding quality.
I commend the United Natural Products Alliance (UNPA) in their significant efforts to engage in the growing economy found within Utah’s borders. Utah’s economy is able to claim its many successes and accolades because of businesses like UNPA.
Your sponsorship [of the Associations of Southeast Asian Nations (ASEAN) Business Conference] helped Utah businesses gain a better understanding of the ASEAN markets and the enormous opportunities they present. The resulting trade partnerships will undoubtedly bring significant economic and educational benefit to our state. I appreciate [UNPA’s] continuing leadership in Utah’s natural products industry and your commitment to help Utah thrive.
As a 50-year-old company, NOW recognizes the value of the UNPA team’s historical perspective in evaluating industry issues and determining how to proceed. The information we receive, opportunities to weigh in on policies and pertinent educational events make NOW’s UNPA membership indispensable.