The Shelton Group is a boutique public relations and marketing agency working exclusively in the dietary supplements and natural products industry since 1990. Because we focus on this very specialized sector, the Shelton Group’s approach goes far beyond traditional PR and marketing tactics, incorporating industry regulatory concerns, market sensibilities, and industry issues and practices. Clients are both international and domestic dietary supplement and natural products manufacturers and suppliers. Services include B2B PR, crisis communications, consumer outreach, branding, and digital and content-based marketing.