The Shelton Group is a boutique public relations and marketing agency working exclusively in the dietary supplements and natural products industry since 1990. A specialist in this sector, the Shelton Group’s approach goes far beyond traditional public relations and marketing tactics, incorporating industry regulatory concerns, market sensibilities and industry issues and practices. Clients are both international and domestic dietary supplement and natural products manufacturers and suppliers. Services include B2B public relations, crisis communications, consumer outreach, branding and digital and content-based marketing.