For those who attended Expo West 2019, I need not say it was big, it was loud, and it was exciting. It was also really difficult to get around, see the show floor, and get a sense of new products and trends.
Luckily, our own UNPA member, Carla Ooyen (Ooyen Research LLC) is a pro at walking the floor, eyeing up trends, getting the visual evidence, and making sense of the big picture. As a UNPA member benefit, I am pleased to attached her show floor report. It's a terrific overview with insights and observations.
Thanks, Carla for such an interesting and useful report -- despite the physical and psychological demands required!