Dear Colleagues --
Recently Rich Cleland (FTC) forwarded the attached document, "Better Business Bureau Health and Diet Industry Analysis of the Denver/Boulder Area (January 2018)." ...
As you may or may not know, the BBB conducts surveys and analysis of various industry sectors to analyze advertising practices. This study involved 313 Denver/Boulder health and diet businesses. The analysis is worth reading, as it points out several key things:
1) The local businesses have a good track record, but out-of-area businesses who set up a distribution point, not so much. The reasons why are worth discussing.
2) The most problematic claims involve offers of free trial, warranty and guarantee claims and inaccurate/unsubstantiated scientific claims.
3) The net conclusion is actually fairly positive. The quote is, "The overwhelming majority of health and diet business operating locally were in compliance with BBB's code of advertising.
UNPA has known and worked with Rich Cleland for many years, and we have invited him to present a 'members only' update on current issues at FTC as well as to explain the BBB/National Advertising Division review process, which is supported by the FTC. These sorts of refreshers are valuable. We will announce the date for this presentation shortly.