In this first installment of a new series that highlights UNPA members, Sanjaya Mariwala, managing director and co-founder of OmniActive Health Technologies, with U.S. headquarters in Morristown, N.J., provides insights on what you should know about this raw material supplier and its history and mission, as well as its current initiatives.
UNPA: What do your customers not know about you that you want them to know?
Mariwala: OmniActive Health Technologies offers a wide range of scientifically validated, sustainable solutions from natural sources to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living, as well as healthy aging, through IP-protected, science-backed, branded health-benefit solutions that consumers demand in top categories, including active wellness and physical performance; metabolic health and weight wellness; vision, cognition and mental wellness; and daily energy and productivity performance.
UNPA: Tell us a story that typifies what OmniActive Health Technologies is about?
Mariwala: Our story has been shaped by our proud history in the natural ingredients industry and continues to bring focused attention to health and longevity. OmniActive was created in 2004 with the goal to disrupt the market through innovation; to develop health benefit solutions that improve the lives of people—from the consumer and throughout our supply chain. So, we took a wholistic approach to our science, technologies, manufacturing and partnerships to move toward that goal. We’re constantly trying to improve our science and technologies and to do that requires closer connectivity to our brand partners and to our supply chain. We are integrating the importance of sustainability and supporting the farmers and communities that support us.
Today, OmniActive has two customer-centric segments: Nutritional Innovations & Solutions and Specialty Botanicals & Extracts, which are supported by dedicated business teams to address our customers’ ever-changing needs, with special focus on the categories of healthy living and healthy aging. As a global company, OmniActive’s sales, marketing, operations and R&D teams, as well as our manufacturing facilities, support multiple regions with their own unique market and regulatory requirements.
With our extended product portfolio, we are entering into a new, exciting phase of our business, where we will be delivering solutions that address our consumers’ needs. We believe that supplementing with premium products is the key to help consumers lead healthy, active lives and maintain good health as they age. Building a portfolio of branded ingredients and developing custom formulas is how we help our brand partners stand out in a crowded marketplace and help their consumers lead healthier lives.
As a partner, we ask “How can we help?” because our customer goals are our inspiration—and the catalyst that drives OmniActive to envision and invent new opportunities and solutions. It is with great pride that I can say that the OmniActive family strives to help our customers realize their objectives. I believe that is how OmniActive can improve lives by enhancing nutrition and wellness using science and innovation.
As mentioned, we are also ramping up our sustainability efforts. OmniActive’s Improving Lives Foundation is committed to fostering positive change for the communities, customers and consumers impacted by the company’s products and practices. The tenets of the foundation are built on the idea that every step in our supply chains provides an opportunity for improvement—whether it is a process, an ingredient or the health and wellness of a person or community.
OmniActive has aligned its efforts with the broader initiatives outlined by the United Nations’ Global Goals for Sustainable Development, and through the foundation, we currently focus on some of the most pressing issues in rural Indian communities, including reducing treatable eye/vision problems, screening and treating nutrition-related conditions such as anemia, supporting women’s issues and empowerment, and improving sanitation and hygiene. In short, we are proud to bring health benefits for not only consumers, but also to affect positive change all through our value chain, starting with our dedicated farmers.
For more information, contact Deshanie Rai or visit https://omniactives.com/
featured member profileS
A new series that highlights the important work being done by UNPA members.