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Presented Dec. 17, 2015 by NOSCO You will be asked to register for this webinar and then directed to a link to watch/listen to it. Consumers are continually growing more accustomed to online purchasing and comparative shopping for low-cost options. For brands with a specialized sales channel this has amplified the challenge of product diversion, or sales outside of company policy. Some large companies have estimated 7-figure annual impact from product diversion including; damaged distribution relationships, brand name reputation impact, consumer confusion, and risks of tampered or expired product in the marketplace.
Whether your company sales model is retail, direct sales, or practitioner only; product diversion into other channels and below minimum advertised pricing policy can cause channel erosion and lost sales. Don't leave your brand exposed to the risk of diversion! AT THE END OF THIS DISCUSSION, YOU'LL HAVE LEARNED:
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