Presented Sept. 25, 2014, by Missy Lowery, Senior Manager for Marketing for the Americas Region, Capsugel
You will be asked to register for this webinar and then directed to a link to watch/listen to it.
Discovering opportunities for target marketing in the health & nutrition category requires a clear understanding of the differences between and similarities among different generations and consumer groups. Millennials and Boomers couldn’t be more different, for example, but each holds the purse strings for new dietary supplement products and opportunities. Ms. Lowery will share data-driven insights her team has developed from syndicated and primary research while working on behalf of Capsugel’s diverse customer base.