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GLOBAL REGULATORY NEWS - CANADA

Guidelines for Consumer Advertising of Health Products

4/3/2018

 
Overview
The Guidelines for Consumer Advertising of Health Products (Guidelines) apply to consumer-directed advertising of nonprescription drugs, natural health products, medical devices and vaccines in all Canadian media.
The Guidelines are designed to help creators of advertising communications:
  • Understand the principles that govern health
    product advertising in Canada; and
  • Develop messages that comply with the advertising
    provisions of Canadian federal legislation and are
    in accordance with Health Canada policies and
    guidance documents.
Download a PDF of the complete guidelines.

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