Guidelines for Consumer Advertising of Health Products

Overview
The Guidelines for Consumer Advertising of Health Products (Guidelines) apply to consumer-directed advertising of nonprescription drugs, natural health products, medical devices and vaccines in all Canadian media.

The Guidelines are designed to help creators of advertising communications:

• Understand the principles that govern health
  product advertising in Canada; and
• Develop messages that comply with the advertising
  provisions of Canadian federal legislation and are
  in accordance with Health Canada policies and
  guidance documents.

Download a PDF of the complete guidelines.