The trade association for 21st-century natural health products companies
The United Natural Products Alliance (UNPA) is an international association representing more than 100 best-in-class natural products, dietary supplement, functional food, and scientific and technology and related service companies that share a commitment to providing consumers with natural health products of superior quality, benefit and reliability. Founded in Utah—recognized as the epicenter of dietary supplement manufacturing in the United States—in 1992, UNPA was instrumental in the passage of the 1994 Dietary Supplement Health and Education Act (DSHEA) and continues to take a leadership position in state and federal legislative and regulatory issues and industry best practices.
UNPA is known and respected around the world for its unparalleled expertise in national and international regulatory and legislative issues.
Led by industry veteran Loren Israelsen, UNPA and its team are at the vanguard of trade associations serving the natural health products trade. UNPA’s membership is highly collegial and collaborative within a respectful, productive business environment.
UNPA organizes its key objectives and work plans through a series of memoranda of understanding (MOUs) and commercial agreements with partner organizations through certification programs and a wide variety of educational offerings, including GMP and FSMA trainings.
By laying out its joint objectives via MOUs, UNPA is best able to serve the needs of its members and industry stakeholders.
Additionally, UNPA utilizes an active and engaged executive committee that advises the staff on UNPA objectives, strategies and policies in an efficient, effective manner. UNPA committees and working groups, driven by member participation and leadership, address and advise on specific, ongoing issues.
We seek to create competitive market opportunities for our members while always doing what’s in the best interests of the membership, the industry and the consumers they serve.
UNPA's History: Protecting consumers' access to dietary supplements
Our history is unique. In 1992, eight leading Utah-based dietary supplement companies agreed to form an alliance to challenge the Food and Drug Administration's (FDA) aggressive and inappropriate enforcement actions against supplement companies, which threatened consumer access to these products. At that time, the association was named the Utah Natural Products Alliance.
UNPA embarked on a strategy to rewrite the rules governing dietary supplements. This plan was developed in close cooperation with the office of Sen. Orrin Hatch of Utah and was realized by the introduction of the Health Freedom Act of 1992, sponsored by Sen. Hatch and Rep. Bill Richardson of New Mexico. This bill ultimately became the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA was a shining example of consumers, trade associations and industry companies coming together to protect consumers' rights of access to supplements.
In 2005, the association's name was changed to the United Natural Products Alliance in recognition of the diversity of our membership, which now spans North America, Europe and Asia. One of UNPA's core missions is to help assure the full and proper implementation and enforcement of DSHEA, including a suite of laws and regulations that support DSHEA, such as good manufacturing practice (GMP) regulations, adverse event reporting systems, analytical method development, control of illegal products masquerading as dietary supplements and international quality-management protocols.
UNPA is a founding member of the International Alliance of Dietary Supplement Food Associations (IADSA), a network of associations that collaborate on the regulation and development of dietary supplement and functional food trade in a global economy.
Utah is widely recognized as the global center for dietary supplement manufacturing with the industry contributing more than $13 billion to the state's economy, and UNPA continues to build on this legacy while advancing its mission of assuring consumer access to safe, high quality and beneficial natural products.
Why UNPA: “We know a thing or two, because we’ve seen a thing or two.”
"As a 50-year-old company, NOW recognizes the value of the UNPA team’s historical perspectives in evaluating industry issues and determining how to proceed. The information we receive, opportunities to weigh in on policies and pertinent educational events make NOW’s UNPA membership indispensable." — Jim Emme, CEO, NOW