SALT LAKE CITY(May 1, 2018) — The United Natural Products Alliance (UNPA) has signedmemoranda of understanding (MOU) agreementswith three single-ingredient trade associations, as well as with the Trust Transparency Center (TTC), which serves as the administrative umbrella for the associations.
The agreements, signed with the Global Curcumin Association, the Global Prebiotic Association and the Vitamin K2 Association, will help advance consumer confidence, industry standards and compliance with federal laws and regulations governing natural product ingredients and dietary supplements. The new agreements join previous MOUs UNPA has in place with the CoQ10 Association and the Natural Algae Astaxanthin Association, also administered by TTC.
“UNPA supports the mission of TTC and these new organizations and is pleased to expand our partnership agreements to include the TTC team,” said Loren Israelsen, UNPA president. “It is through collaboration and the sharing of resources that the supplement industry will be able to further standards and science to ensure that consumers have broad access to natural health products of superior quality, benefit, reliability and sustainability.”
“UNPA is a universally respected, broad-coverage organization, and through this MOU, we can help complement its work with our deep ingredient and category expertise,” said Len Monheit, managing partner for TTC. “The aspirations of our groups align so well in building a more responsible, transparent and higher-quality industry.”
TheGlobal Curcumin Association, through the establishment of quality standards, works to provide assurance of the level of quality in the curcumin marketplace through ingredient and product testing and to continue to raise awareness and education of the benefits and science supporting curcumin.
TheGlobal Prebiotic Associationincreases public awareness about the production, quality and science of prebiotic products, expands manufacturer understanding of the solid science supporting both well-known and newfound benefits, and creates needed transparency within and throughout the market.
The Vitamin K2 Association and its members are committed to establishing Vitamin K2 category-wide quality standards andadherence toa code of ethics and the USP monograph for vitamin K2.
Trust Transparency Centerbrings together an expert team with more than 60 years of dietary supplement and natural products industry experience to provide a deep understanding of all aspects of the global supply chain and combines trust with transparency to improve culture, values, relationships and customer confidence. The Trust Transparency Center operates as the directorate and incubator of several single-ingredient trade associations, including the CoQ10 Association, Global Curcumin Association, Global Prebiotics Association, Natural Algae Astaxanthin Association and the Vitamin K2 Association.
MEDIA CONTACT: Frank Lampe, VP, Communications & Industry Relations, 720.398.8172,firstname.lastname@example.org.
SOURCE: The United Natural Products Alliance,www.unpa.com.